Give me the deets! Event name, what will be happening at the event, features of the event, etc.
Example: Female millenial small business owners who are starting from scratch & looking for innovative ways to market their business while leaving the patriarchy & icky sales tactics behind.
What impact is this event creating? Is there a problem you are solving for your customers? What benefits will your attendees leave with?
What emotions, thoughts, & feelings will they leave with?